Video Channels to Shorten Versions

(Hollywood — Diversionary Enterprises Beat – December 4, 2015)

Leading music video networks will begin presenting video highlights of popular music videos instead of the entire video. The producers of musical programs, including MTV sadly say they are customizing the presentations due to decreased attention span of the American public.

“The normal viewing time for the present music video is about 3 minutes,” explained Oh Pi Bass, Itinerant Head of Underground Suburban Records here. “Most people nowadays can’t concentrate on so much as two lines much less a storyline.”

The idea is to shorten the video to 15 seconds with just the right beat and enough bump and grind to hold the attention of a pineapple or summer squash.

“We just show a flash of skin, a close-up of some sleazy rockers in front of a wild crowd and wait by the cash register,” said Bass.

Already the drugstore country music networks have begun abbreviating its branded programming. Some of the smaller stations even take a short segment or lyric and present it void of any imagery.

“It’s kind of like radio,” he said.

– Susi Burr-Banke