Ouray Unveils New Marketing Campaign

(Ouray, Colorado — Executive Director’s Digest — January, 2015) Having given up on the idea of attracting even more Texans, Okies and Californians to this pristine Uncompahgre Valley, the Ouray-Ridgway Chambers of Commerce have finally decided on a cohesive promotional plan that aligns all elements in the county.
The innovative slogan, Ouray – Conveniently located between Canada and Mexico was enthusiastically adopted last night at a closed door meeting by the same people who backed the shrinking of parking spaces on Main Street.
“We expect our new approach to gain great appeal everywhere,” said one of the creators of the clever slogan. “We don’t want to be hemmed in or limited in our comprehension of what or who is out there. Our graphs are responsive. Our data is concise but we continue to be astounded at how many Front Rangers have never set foot in this region.”
“At first we thought that maybe they’re scared of our bears but they have bears in their woods too,” added another planner, “and lots of people to deal with in the more populated wilderness areas and campgrounds.”
Merchants and civic leaders agree that the new come-on, even if a bit eccentric, gives Ouray a big picture connotation since even the biggest geographic moron knows these two reference points.
Toward the end of the meeting one longtime resident, with far too much free time, suggested that Canada-Mexico reference be beefed up with a second reference: Ouray-Conveniently Located Between San Francisco and Washington DC.
“Then people might more easily locate our coordinates on their cell phones or designer topo maps,” he frowned and glared for accent.
Efforts to retire to the Longbranch Salon for a drink after the long meeting were thwarted because the bar closed in 1986.
– Neville Hoser